For almost three decades now Callaway has led the golf game in innovation and premium technology for golfers of all skill levels. They strive to push to the limits in product design, asking questions all the time on how their product can be made better and make the game of golf more playable and more importantly enjoyable.
Callaway have a promise they want to keep and that is that the name will perform to a higher standard than any other product in golf. Their inspiration comes from the fastest, most advanced, powerful, and efficient things on the planet earth.
They strive to invent via innovation processes, materials, peoples minds and an unmatched understanding of the game of golf. Callaway golf to perfect the touch, feel, looks, even sound of their equipment. Balancing new technologies with every golfer in mind.
The golfing company has proven this by having outstanding tour staff players playing the Callaway golf name. Phil, Ernie and Alvaro are just a host of the greatest names in golf on the worlds biggest stages. These professionals trust their equipment to help them win tournaments all over the globe and more importantly majors.
Callaway now have a host of unmatched technologies that they use to produce the best performing clubs ever. When it comes down to making a driver and their metal woods and their irons, they use more tech than any other brand and different techniques to do this.
Speed frame faces on the metal woods is a combination of VFT and Hyperbolic face. This creates a much larger sweet spot across the face and maximum ball speed when hit in the middle and off the middle hits in their driver range.
VFT is making the woods clubface to be the thickest in the centre of the club face and progressively thinner towards the perimeter of the face. This increases the effective hitting area for a much better control and a higher golf ball speed equalling a greater further distance.
OptiFit Technology in the hosel allows the golfer to adjust the face angle of the driver into an open, square or closed position. This allows every player to see the driver how they want to when they address the golf ball. This creates something wonderful as the golfer is capable of having their driver set to draw, fade or just hit straight so its totally in favour of what the golfer wants to hit to improve their distance and accuracy.
What is a revolutionary design from Callaway is their forged composite material that is lightweight but unbelievably strong. This lets the R and D team precisely control the golf clubs weight at the clubs head. What this means is the designers are able to make their drivers with even higher MOIs.
This forward thinking brand has irons that are forged like the RAZR forged and new 2013 x forged use 1020 carbon steel. This super soft steel gives a responsive feel at impact so the golfer can gage and really know the feel of their irons. This is crucial as it helps decide how hard or soft to hit the shot especially those shots requiring delicate touches.
If the irons are not using the 1020 carbon steel for forging then Callaway use a very soft steel to cast their other club heads. This is a cheaper way of making an iron head, but the benefits are greater because more can be done to enhance this type of irons forgiveness and ease of use. Pouring molten metal in to a mould is how a cast club is made; doing this all different shapes can be created, thus making a better performing head with better distance potential and ease of use for your more average player.
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