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Its hard to imagine that a company that started out by making hickory shafted golf clubs as recently as the 1980s would now be at the cutting edge of driver technology, striving more than any other brand to research and develop ways of making the game of golf easier.

In 1989 Callaway introduced the S2H2 driver, it was a standard sized metal headed driver but with a ground breaking sole design which would pave the way forward. This early Callaway driver had a traditional look to it in keeping with the persimmon drivers of the day.

By the end of 1990 Callaway's S2H2 driver was the most used on the PGA Seniors Tour, quite an achievement at this early stage. Sales of Callaway drivers were on the up and up in America and the company was started to look at the UK market.

Callaway's next step was to introduce the Big Bertha driver which was the first wide body steel headed driver and from this sales began to go through the roof and it was not long before it produced a win on the main tour in the hands of Mark Brooks. This Callaway driver was a massive leap forward in ease of use and many modern drivers owe a lot to this in their design. It featured a very curved sole which was reminiscent to some of the old ginty style woods.

A few years later the Great Big Bertha came out, it was Callaway's first venture into this new material for golf and the driver created a real buzz. The head size was 250cc and later on the Biggest Big Bertha was added to the range. This showed how forward thinking the company were because at 290cc it took a lot of people a long time to get used to a driver that big. Since then driver head sizes have got larger and larger until they reached the 460cc limit  which is so common in all brands today.

The Callaway ERC driver set new levels in distance thanks to its revolutionary trampoline face that would later fall foul of the rules set by the governing bodies in golf. It still managed a few years of trading with this and because it was one of the longest drivers around it sold in big numbers.

The Hawk eye drivers came out and the focus appeared to shift to accuracy and forgiveness although they were of course good for distance as well. These paved the way for the more recent Razr Hawk driver where advances in technology plays a massive part in their design.

Callaway continue to regularly introduce new drivers to its range each one appears to surpass the last in terms of distance and forgiveness. They are one of the biggest spenders in research and development and that has helped them make some outstanding golf clubs that have often set the pace. 



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